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Consumer stocks still have seasonal boost after hitting a stage high
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Hello everyone, today XM Foreign Exchange will bring you "[XM Foreign Exchange]: Consumer stocks still have a seasonal boost after hitting the stage high." Hope it will be helpful to you! The original content is as follows:
XM Hong Kong Stocks: Consumer stocks still have a seasonal boost after hitting a stage high
XM Hong Kong Stocks: Hong Kong stocks were generally active last week, due to news that several policy measures to expand service consumption are expected to be launched in the near future. In order to adapt to the trend of upgrading the consumption structure of residents, the new policy measures will focus on increasing the supply of high-quality services, including expanding inbound consumption and launching more high-quality inbound tourism routes and services; promoting the orderly opening of the Internet and culture fields; promoting the inclusion of service consumption items such as camping, homestays, property services, "Internet + medical care" and other services in the catalogue of industries that encourage foreign investment.
The current Hang Seng Consumer Index remains at a few years high, hitting its stage high on August 26, with the largest increase of more than 30% during the period, and fashion gold, beauty and other related stocks have also risen one after another. However, the market then fell, and the Hang Seng Consumer Index cumulatively retreated by more than 3% in the five trading days ended on September 2. After September, the performance of Hong Kong consumer stocks has differentiated and there has been no general rise, reflecting that there are certain differences in the market at the current point.
▲XM chart
On the one hand, the support for policy in the consumer market has been significantly enhanced. Recently, it has been reported that several policy measures to expand service consumption are expected to be launched in the near future, which forms a synergy with the previously implemented policies. The recovery trend of the real economy has been relatively clear. Data from the National Information Center shows that the offline consumption hottest index in the first quarter of 2025 increased by 14.2% year-on-year, an increase of 9.1 percentage points from the previous quarter.At the same time, e-commerce activities are also growing rapidly, with online retail sales rising by 9.0% year-on-year. These data indicate that the consumer market is gradually regaining vitality.
In addition, the consumer industry is currently in a critical period of synchronous iteration in three major dimensions: the retail efficiency revolution on the supply side, the rise of emotional consumption on the demand side, and the innovation of e-commerce content in eouu.cnmunication media. More than 90% of young consumers are willing to pay for emotional premiums, and interest consumption expenditure accounts for 27.6% of the average monthly total expenditure. Consumer logic is shifting from functional satisfaction to emotional and social value, and consumer product pricing is increasingly dependent on emotional intensity and social consensus. New consumer eouu.cnpanies in Hong Kong stocks represented by Pop Mart, Laopu Gold and Mixue Group have become an important engine for performance improvement.
September is the traditional peak season for the consumer industry. The holiday effects brought by the Mid-Autumn Festival and National Day holidays usually begin to appear in September. Consumer celebrations such as the National Day holiday promotion and Double 11 promotion are eouu.cning one after another. If more regional consumption boost policies follow up in the future, and the scenes are restored, the catering industry may bottom out and recover, and the bottom eouu.cnpanies in the relevant chain may have the opportunity to repair.
In the above market, it is recommended to pay attention to new consumer leaders: new consumer leading eouu.cnpanies such as Pop Mart, Laopu Gold and Mixue Group have both rapid growth and international vision, and are expected to continue to enjoy the dividends of overseas expansion and consumption upgrades. However, some new consumer stocks have seen large gains and their valuations may be high. Investors need to be wary of the risk of valuation pullbacks.
In terms of grasping the restoration of traditional consumption valuations, the leading eouu.cnpanies that pay attention to traditional consumption have been adjusted and have long-term investment value from the perspective of dividends and dividends, including high-end liquor, Yili, Qingdao beer and other leading mass products eouu.cnpanies. Under the peak season effect in September, you can pay attention to sectors such as cosmetics and skin care that benefit from seasonal consumption, as well as the increase in demand for business consumption and gift consumption brought about by the Mid-Autumn Festival and National Day. Overall, the medium- and long-term prospects of Hong Kong stock consumer stocks remain positive against the backdrop of policy support and consumption recovery. Seasonal factors and potential policy favorable policies in September may bring phased opportunities to the sector.
The above content is all about "[XM Forex]: Consumer stocks still have a seasonal boost after hitting the stage high point". It was carefully eouu.cnpiled and edited by the editor of XM Forex. I hope it will be helpful to your trading! Thanks for the support!
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